Digital Marketing
Boost Your Online Presence and Drive Qualified Traffic
Our Digital Marketing Services
In today's digital landscape, having a strong online presence is essential for business success. Our digital marketing services are designed to help you reach your target audience, increase brand awareness, and drive conversions.
We take a data-driven approach to digital marketing, constantly monitoring and optimizing your campaigns to ensure the best possible ROI. Our team of experienced marketers stays up-to-date with the latest trends and best practices to deliver results that exceed your expectations.
Our Approach
- Audience research and targeting
- Competitive analysis
- Strategy development
- Campaign execution
- Performance tracking and optimization
Our Specialties
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Email Marketing
- Conversion Rate Optimization (CRO)
Our Marketing Solutions
Comprehensive digital marketing services to grow your business
Search Engine Optimization
Our SEO services help improve your website's visibility in search engine results, driving organic traffic and increasing your online presence.
- Keyword research and analysis
- On-page optimization
- Technical SEO improvements
- Content strategy and creation
- Link building and outreach
Email Marketing
Our email marketing services help you nurture leads, build customer relationships, and drive conversions through targeted campaigns.
- Email strategy development
- Newsletter design and creation
- Automated email sequences
- List segmentation and management
- A/B testing and optimization
Pay-Per-Click Advertising
Our PPC services help you reach your target audience quickly and efficiently, with ads that appear at the top of search results and on relevant websites.
- Google Ads management
- Facebook and Instagram ads
- LinkedIn advertising for B2B
- Remarketing campaigns
- Landing page optimization
Social Media Marketing
Our social media marketing services help you build brand awareness, engage with your audience, and drive traffic to your website.
- Social media strategy development
- Content creation and curation
- Community management
- Influencer partnerships
- Performance tracking and reporting
Success Stories
See how our digital marketing strategies have helped businesses in Kenya achieve their goals
E-commerce Revenue Growth
Client: Local Fashion Retailer
Challenge:
A Nairobi-based fashion retailer was struggling to generate online sales despite having a well-designed e-commerce website.
Solution:
We implemented a comprehensive digital marketing strategy including SEO optimization, targeted social media advertising, and email marketing campaigns.
Results:
- 150% increase in organic traffic
- 200% increase in online sales
- 35% improvement in conversion rate
- 45% reduction in customer acquisition cost
Brand Awareness Campaign
Client: New Restaurant Chain
Challenge:
A new restaurant chain in Nairobi needed to build brand awareness and drive foot traffic to their locations.
Solution:
We created a localized social media strategy, influencer partnerships, and targeted Google Ads campaigns focused on location-based keywords.
Results:
- 300% increase in social media followers
- 45% increase in foot traffic
- 25% increase in average order value
- Featured in 3 major local publications
Key Performance Metrics
We track and analyze these important metrics to measure the success of your digital marketing campaigns
Traffic Metrics
- Website visitors
- Traffic sources
- Page views
- Bounce rate
- Average session duration
Conversion Metrics
- Conversion rate
- Cost per acquisition
- Shopping cart abandonment rate
- Form completion rate
- Email signup rate
Engagement Metrics
- Social media engagement
- Email open rates
- Click-through rates
- Comments and shares
- Time on page
Revenue Metrics
- Return on ad spend (ROAS)
- Customer lifetime value
- Average order value
- Revenue by channel
- Profit margin
Frequently Asked Questions
Common questions about our digital marketing services
How long does it take to see results from digital marketing?
Results vary depending on the strategy and goals. SEO typically takes 3-6 months to show significant results, while PPC campaigns can generate immediate traffic. Social media and content marketing usually show engagement improvements within 1-3 months, with substantial growth occurring over 6-12 months.
What's included in your monthly digital marketing packages?
Our monthly packages typically include strategy development, content creation, campaign management, performance monitoring, and detailed reporting. Specific inclusions vary by service type - SEO packages include keyword research and optimization, while social media packages include content creation and community management.
Do you work with businesses outside of Kenya?
Yes, we work with clients across East Africa and internationally. Our digital marketing strategies can be adapted for different markets and regions. We have experience with local Kenyan markets as well as international campaigns targeting global audiences.
How do you measure the success of digital marketing campaigns?
We use comprehensive analytics and KPIs including website traffic, conversion rates, cost per acquisition, return on ad spend (ROAS), engagement rates, and revenue attribution. We provide detailed monthly reports showing progress against your specific business goals and objectives.
Can you help with both B2B and B2C marketing?
Absolutely! We have experience with both B2B and B2C marketing strategies. B2B campaigns often focus on LinkedIn, email marketing, and content marketing, while B2C campaigns may emphasize social media, influencer partnerships, and consumer-focused advertising. We tailor our approach to your target audience.
What if I'm not satisfied with the results?
We work closely with our clients to ensure satisfaction. If you're not seeing the expected results, we'll analyze the data, adjust our strategy, and implement improvements at no additional cost. We believe in transparent communication and will work with you to achieve your marketing goals.
Do you provide training for our internal marketing team?
Yes, we offer training sessions and workshops for internal marketing teams. This can include training on digital marketing best practices, analytics tools, content creation, and campaign management. We believe in empowering our clients with knowledge and skills for long-term success.
What's the minimum contract length for your services?
Most of our digital marketing services work best with a minimum 3-6 month commitment to allow sufficient time for strategy implementation and optimization. However, we also offer project-based work for specific campaigns or one-time initiatives. We're flexible and can discuss terms that work for your business needs.
Our Pricing
Transparent pricing for our digital marketing services
| Service | Price Range |
|---|---|
| SEO Optimization (Monthly) | KSH 25,000 - 50,000 |
| PPC Campaign Setup | KSH 35,000 - 70,000 |
| Content Marketing (Monthly) | KSH 30,000 - 60,000 |
| Social Media Management (Monthly) | KSH 15,000 - 45,000 |
| Email Marketing (Monthly) | KSH 15,000 - 40,000 |